Liability is always of interest to customers, especially in the U.S. and if Kongsberg Mesotech’s sonar technology can help reduce the liability risk by telling you exactly what’s underneath the water at your port or pier, port managers are interested. The editor of Inland Port magazine was very interested in having us write an objective article on how sonar can be used to help manage the issue of risk. Inland Port Sonar and Risk May June 2010
Seaports magazine is the official magazine of the American Association of Port Authorities. Kongsberg Mesotech’s sonar is perfectly suited for surveying ports, bridges, dams, piers, and seawalls, etc. to provide acoustical “images” of the underwater situation. These can be used by port authorities to develop maintenance plans and also pursue funding for an expansion of the port facilities. In this podium article on behalf of Kongsberg in Seaports, Steve Campbell wrote on how sonar can help ports manage their aging infrastructure and make their maintenance budgets more productive.
One of our services for clients is looking for opportunities for them to author articles or be interviewed in articles written in trade magazines. In the case of Burcon NutraScience, which has developed a next-generation soy protein isolate, the opportunity was to be interviewed and quoted in an article on high-protein beverages in Food Product Design magazine in the U.S. – a perfect chance to be associated with the major protein ingredients’ companies around the world. Here, Burcon scientist Kevin Segall answered technical questions by email for the reporter to use as she needed.
When clients have international news, we develop a media list that reaches trade magazines and websites around the world. In this case, Food Manufacture magazine in the UK wanted to profile Functional Technologies’ acrylamide-reducing yeast technology on April 22, 2010.
Functional Technologies of Vancouver, a world leader in yeast genomics, has its R&D facilities in Summerville, PEI. They were the subject of a profile in The Guardian newspaper on April 7, 2010 after they announced their acrylamide-reducing yeast technology.
In the run weeks prior to the 2010 Winter Olympics, Vancouver graphic designer Elena Rivera MacGregor received many questions from friends and colleagues on the inukshuk logo she designed for the Games and what it meant. We worked with Elena to help author an article explaining how the inukshuk represented the very best of Canada. Her article, entitled “Why the Inukshuk represents the heart of Canada was published on the Vancouver Sun op-ed pages on February 3, 2010.
In a recent publicity campaign for Copper Mountain Mining Corporation (TSX:CUM), a pitch to leading newspapers led to significant coverage, as well as an interview on the Business News Network (BNN).
The Globe & Mail included Copper Mountain in a story on B.C.’s economic future, the Vancouver Sun used the mine as the first example in a story on B.C.’s mining future and Business in Vancouver’s 100 Mile Investor had an article on the mine. BNN also interviewed CEO Jim O’Rourke. Global BC’s News Hour with Tony Parsons profiled the company as a leading part of a lengthy feature on BC’s resurgent mining industry. Copper Mountain clearly had a great story: our work involved leveraging that story into media coverage.
Food and beverage ingredients magazines and websites worldwide are intrigued with Burcon NutraScience’s innovative Clarisoy soy protein isolate. With no beany taste and the ability to be mixed into a clear drink but still leave the beverage transparent, food ingredients companies continue to approach Burcon to trial the soy in their products. Food & Beverage Asia magazine (7,000 circulation) published the Clarisoy article written by Burcon food scientist Kevin Segall in its August/September 2009 issue (Food and Beverage Asia, August/September 2009).
We approached Food Engineering & Ingredients magazine in Europe, a world-leading food ingredients publication, and suggested that one of Burcon’s food scientists author an article for them.
The resulting article was valuable leading-edge information for food scientists (how new soy proteins can now be used in acidic beverages like sports drinks and juices) and invaluable publicity for Burcon with food and beverage product formulators in key end-user markets worldwide.
Quality photography is valuable. Burcon’s five-bottle photo of sports drinks with soy protein in them became the cover photo for the April 2009 issue of Food Product Design magazine in the U.S.
Working with Kongsberg, we researched and wrote an article on how sonar technologies are aiding police in dealing with underwater investigations. Law Enforcement Technology magazine published the article in October 2008.