In a recent publicity campaign for Copper Mountain Mining Corporation (TSX:CUM), a pitch to leading newspapers led to significant coverage, as well as an interview on the Business News Network (BNN).
The Globe & Mail included Copper Mountain in a story on B.C.’s economic future, the Vancouver Sun used the mine as the first example in a story on B.C.’s mining future and Business in Vancouver’s 100 Mile Investor had an article on the mine. BNN also interviewed CEO Jim O’Rourke. Global BC’s News Hour with Tony Parsons profiled the company as a leading part of a lengthy feature on BC’s resurgent mining industry. Copper Mountain clearly had a great story: our work involved leveraging that story into media coverage.