Literally thousands of new products are launched into the U.S. and Canadian, European and Asian marketplaces on a monthly basis. To ensure these products succeed, every possible promotional avenue must be utilized as a potential tool for building awareness and sales. Personal sales calls, direct mail, brochures, and advertising can be leveraged by a sophisticated program of news releases and media relations aimed at specific industry markets and the trade journals, newsletters, analysts and magazines favoured by the targeted industry professionals.
New product reviews by the media have the ability to inform thousands of potential customers all at once and should be strategically timed to assist the sales force as it seeks to make crucial early sales. Campbell & Company Strategies has many years’ experience in gaining coverage for new products and technologies in U.S.- European- and Asia-based trade magazines and newsletters.