We specialize in obtaining media coverage in industry trade magazines and newsletters, specialty publications and, of course, the daily media of print, TV and radio. The marketing of products, services and ideas can be greatly enhanced by timely non-paid coverage in the appropriate media of print (trade magazines and newspapers), radio, television and online. Campbell & Company Strategies’ personnel are highly experienced in dealing professionally with editors and reporters in the United States and Canada and overseas in Europe and Asia.
Used strategically, non-paid media coverage can help leverage the dollars committed to a promotional advertising campaign, or provide support to sales representatives when they enter new markets. The opportunities to obtain coverage in many markets worldwide are numerous, encompassing trade magazines and industry journals, daily and weekly newspapers, radio and television news programs and talk shows, and websites and online discussion groups globally. It is vital all media coverage be organized to reach the client’s business objectives.