Intersec is the world’s leading journal of international security and counter-terrorism and resilience and the editor requested an explanatory article on how our client Kongsberg Mesotech’s sonar can help protect ports and shipping from terrorist threats. Working with the client, we produced and edited this article that was published as non-paid editorial.
Mazza Innovation’s pressurized water extraction process is revolutionizing the extraction of ingredients from botanical sources for supplements, foods and beverages and cosmetics and personal care products. Here, SPC Cosmetics magazine, based in Europe and a leading international cosmetics publication, requested an article on the company’s award-winning process.
The New York Daily News wrote up a major presentation on CTE presented at our client’s event, the Traumatic Brain Injury Conference in 2016.
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Science magazine “Seeking tests for a contested brain disease” covered our client the TBI Conference and a presentation by a leading US CTE researcher.
Functional Technologies of Vancouver, a world leader in yeast genomics, has its R&D facilities in Summerville, PEI. They were the subject of a profile in The Guardian newspaper on April 7, 2010 after they announced their acrylamide-reducing yeast technology.
In the run weeks prior to the 2010 Winter Olympics, Vancouver graphic designer Elena Rivera MacGregor received many questions from friends and colleagues on the inukshuk logo she designed for the Games and what it meant. We worked with Elena to help author an article explaining how the inukshuk represented the very best of Canada. Her article, entitled “Why the Inukshuk represents the heart of Canada was published on the Vancouver Sun op-ed pages on February 3, 2010.
In a recent publicity campaign for Copper Mountain Mining Corporation (TSX:CUM), a pitch to leading newspapers led to significant coverage, as well as an interview on the Business News Network (BNN).
The Globe & Mail included Copper Mountain in a story on B.C.’s economic future, the Vancouver Sun used the mine as the first example in a story on B.C.’s mining future and Business in Vancouver’s 100 Mile Investor had an article on the mine. BNN also interviewed CEO Jim O’Rourke. Global BC’s News Hour with Tony Parsons profiled the company as a leading part of a lengthy feature on BC’s resurgent mining industry. Copper Mountain clearly had a great story: our work involved leveraging that story into media coverage.
Food and beverage ingredients magazines and websites worldwide are intrigued with Burcon NutraScience’s innovative Clarisoy soy protein isolate. With no beany taste and the ability to be mixed into a clear drink but still leave the beverage transparent, food ingredients companies continue to approach Burcon to trial the soy in their products. Food & Beverage Asia magazine (7,000 circulation) published the Clarisoy article written by Burcon food scientist Kevin Segall in its August/September 2009 issue (Food and Beverage Asia, August/September 2009).
We approached Food Engineering & Ingredients magazine in Europe, a world-leading food ingredients publication, and suggested that one of Burcon’s food scientists author an article for them.
The resulting article was valuable leading-edge information for food scientists (how new soy proteins can now be used in acidic beverages like sports drinks and juices) and invaluable publicity for Burcon with food and beverage product formulators in key end-user markets worldwide.
Quality photography is valuable. Burcon’s five-bottle photo of sports drinks with soy protein in them became the cover photo for the April 2009 issue of Food Product Design magazine in the U.S.
Working with Kongsberg, we researched and wrote an article on how sonar technologies are aiding police in dealing with underwater investigations. Law Enforcement Technology magazine published the article in October 2008.