Intersec is the world’s leading journal of international security and counter-terrorism and resilience and the editor requested an explanatory article on how our client Kongsberg Mesotech’s sonar can help protect ports and shipping from terrorist threats. Working with the client, we produced and edited this article that was published as non-paid editorial.
Mazza Innovation’s pressurized water extraction process is revolutionizing the extraction of ingredients from botanical sources for supplements, foods and beverages and cosmetics and personal care products. Here, SPC Cosmetics magazine, based in Europe and a leading international cosmetics publication, requested an article on the company’s award-winning process.
The New York Daily News wrote up a major presentation on CTE presented at our client’s event, the Traumatic Brain Injury Conference in 2016.
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Science magazine “Seeking tests for a contested brain disease” covered our client the TBI Conference and a presentation by a leading US CTE researcher.
We specialize in obtaining media coverage in industry trade magazines and newsletters, specialty publications and, of course, the daily media of print, TV and radio. The marketing of products, services and ideas can be greatly enhanced by timely non-paid coverage in the appropriate media of print (trade magazines and newspapers), radio, television and online. Campbell & Company Strategies’ personnel are highly experienced in dealing professionally with editors and reporters in the United States and Canada and overseas in Europe and Asia.
Used strategically, non-paid media coverage can help leverage the dollars committed to a promotional advertising campaign, or provide support to sales representatives when they enter new markets. The opportunities to obtain coverage in many markets worldwide are numerous, encompassing trade magazines and industry journals, daily and weekly newspapers, radio and television news programs and talk shows, and websites and online discussion groups globally. It is vital all media coverage be organized to reach the client’s business objectives.
Campbell & Company Strategies delivers clear, concise and informative writing for client news releases, media information kits, backgrounders, brochures, newsletters, speeches, trade magazine articles and investor notices. The company provides assistance to clients at every level – from the start of research and the early drafts through editing, proofreading and quickly polishing the client’s own versions. This thorough process is designed so that all client-written communications are professionally produced and represent the company well in the marketplace
In today’s fast-paced business world, it is not enough to ensure products and services receive market attention. It is vital the corporate perspective be communicated strategically to position the company as an industry leader. Our communications programs in this area include speech writing and development, community relations programs, corporate donations, customer relations, investor communications, and image advertising aimed at fostering a position of strength and leadership within the company’s target markets.
Our staff have also had experience assisting corporations in changing their logo and company name, and in the strategic communications aspects associated with launching new companies and public services.
Every association, company or project encounters turbulence – problems and issues with customer, employee or stakeholder satisfaction that must be addressed if the organization is to operate at maximum effectiveness. Campbell & Company Strategies has experience in dealing with plant closures, downsizings, mergers and acquisitions, management changes and regulatory relationships.
These situations are often complex, dealing with short-term and long-term issues; they need to be managed from a long-range perspective to ensure the company’s reputation is protected during periods of potential strife. A strategically organized communications and media relations plan is an integral first step to managing the company’s reputation in these situations.
Advertising, printed brochures, newsletters, business cards, folders, letterheads and other materials represent the company’s products and services in situations in which the company’s employees may not be present. We work within the corporate budget to ensure the client’s promotional advertising delivers the best possible value for money, producing quality brochures, newsletters, advertisements, and other informational pieces. Our media buying experience gives us the knowledge to effectively manage the client’s advertising budget.