AGMs, investor briefings, speeches, sales presentations, television interviews and employee gatherings present the opportunity for senior management to convey key messages — not only about their company and its products but also about their ability to manage. Television interview practice and feedback on presentation styles provide executives with the assurance they are communicating with maximum effectiveness to key audiences. We can teach your spokespeople how to best represent the company’s interests.
Due to the leading-edge status of the exhibitors and world-class speakers who attend, trade shows and conferences provide excellent opportunities for the media to report on new industry developments. Exhibitors can leverage the thousands of dollars committed to a trade show by implementing a strategic plan of communications and product announcements to the trade media prior to the event.
All communications programs start with a solid foundation of research and strategic planning. After ensuring we have completed the required research to become knowledgeable about the client’s needs, a plan of action is developed to address the communications challenge or opportunity. The program is carefully reviewed with the client to ensure it will reach any specific marketing and communications objectives the company may have.
Information is power. It must be managed strategically to deliver maximum impact among key audiences. In today’s era of expanding information needs, financial analysts and investors require the timely receipt of factual, jargon-free information and analysis that will place the company and its products in context. We bring our business knowledge, extensive writing skills and client experience to the table to produce corporate brochures, annual reports, newsletters, investor bulletins, financial news releases and analytical reports. These written materials provide the information and, more importantly, the financial context through which investors can make informed investment decisions.
Corporate events present an opportunity to communicate with important groups and key audiences; they advance company interests in a public setting. In the past, our personnel have provided counsel and handled all details involved in organizing media and investor relations tours, company receptions, conferences, open houses, AGMs, store openings and other corporate gatherings. We have also worked closely with our clients to ensure all events they organize or sponsor are well-covered by the media.
Customer research is vital to ensuring that the correct information is being communicated to the right customers. Campbell & Company Strategies conducts customer surveys, interviews and focus groups, and organizes other kinds of more specialized market intelligence research, all designed to help clients clearly identify their marketplace opportunities.
Wine Business magazine reviewed Renaissance Yeast’s new hydrogen sulfide-preventing wine yeast in its August 2014 issue. You can read that article on the Recent posts section on the right side of our website. Wine Business Monthly August 2014 CM – Renaissance Yeast article
I wrote this article for the International Brain Injury Association’s NeuroTrauma Letter for my client NeuroVive Pharma. It’s entitled “TBI pharmaceuticals – the long odyssey of cyclosporine is almost over.” IBIA NeuroTrauma Letter CsA article 1Q 2013 It’s also here http://www.internationalbrain.org/tbi-pharmaceuticals-the-long-odyssey-of-cyclosporine/
My article in Food Quality magazine outlines how Functional Technologies’ acrylamide-preventing yeast works, not just in bread and baking but also in a number of other food manufacturing processes. It also highlights how food safety regulators are keeping close watch on the studies now coming in showing cancer-causing impact of acrylamide in food.
Continuing its series on sonar, Inland Port magazine ran this Kongsberg Mesotech article outlining how sonar can help provide the evidence needed to help build the port’s business. We do the research and writing while the client reviews for accuracy and to ensure key messaging suits their current sales emphasis. Inland Port Sonar and Port Business July August 2010