I wrote this article for the International Brain Injury Association’s NeuroTrauma Letter for my client NeuroVive Pharma. It’s entitled “TBI pharmaceuticals – the long odyssey of cyclosporine is almost over.” IBIA NeuroTrauma Letter CsA article 1Q 2013 It’s also here http://www.internationalbrain.org/tbi-pharmaceuticals-the-long-odyssey-of-cyclosporine/
Food safety regulators targeting acrylamide
My article in Food Quality magazine outlines how Functional Technologies’ acrylamide-preventing yeast works, not just in bread and baking but also in a number of other food manufacturing processes. It also highlights how food safety regulators are keeping close watch on the studies now coming in showing cancer-causing impact of acrylamide in food.
Inland Port – using sonar to help expand port business July/August 2010
Continuing its series on sonar, Inland Port magazine ran this Kongsberg Mesotech article outlining how sonar can help provide the evidence needed to help build the port’s business. We do the research and writing while the client reviews for accuracy and to ensure key messaging suits their current sales emphasis. Inland Port Sonar and Port Business July August 2010
Sonar can help reduce port liability risk – May/June 2010
Liability is always of interest to customers, especially in the U.S. and if Kongsberg Mesotech’s sonar technology can help reduce the liability risk by telling you exactly what’s underneath the water at your port or pier, port managers are interested. The editor of Inland Port magazine was very interested in having us write an objective article on how sonar can be used to help manage the issue of risk. Inland Port Sonar and Risk May June 2010
Kongsberg sonar in Seaports magazine – Summer 2010
Seaports magazine is the official magazine of the American Association of Port Authorities. Kongsberg Mesotech’s sonar is perfectly suited for surveying ports, bridges, dams, piers, and seawalls, etc. to provide acoustical “images” of the underwater situation. These can be used by port authorities to develop maintenance plans and also pursue funding for an expansion of the port facilities. In this podium article on behalf of Kongsberg in Seaports, Steve Campbell wrote on how sonar can help ports manage their aging infrastructure and make their maintenance budgets more productive.
Burcon interviewed in Food Product Design magazine – May 2010
One of our services for clients is looking for opportunities for them to author articles or be interviewed in articles written in trade magazines. In the case of Burcon NutraScience, which has developed a next-generation soy protein isolate, the opportunity was to be interviewed and quoted in an article on high-protein beverages in Food Product Design magazine in the U.S. – a perfect chance to be associated with the major protein ingredients’ companies around the world. Here, Burcon scientist Kevin Segall answered technical questions by email for the reporter to use as she needed.
food-product-design-mixing-up-high-protein-beverages-may-2010
Food Manufacture (UK) magazine profiles acrylamide-reducing yeast
When clients have international news, we develop a media list that reaches trade magazines and websites around the world. In this case, Food Manufacture magazine in the UK wanted to profile Functional Technologies’ acrylamide-reducing yeast technology on April 22, 2010.
Functional Technologies makes big splash in PEI
Functional Technologies of Vancouver, a world leader in yeast genomics, has its R&D facilities in Summerville, PEI. They were the subject of a profile in The Guardian newspaper on April 7, 2010 after they announced their acrylamide-reducing yeast technology.
Olympic logo designer writes in the Vancouver Sun – Feb 2010
In the run weeks prior to the 2010 Winter Olympics, Vancouver graphic designer Elena Rivera MacGregor received many questions from friends and colleagues on the inukshuk logo she designed for the Games and what it meant. We worked with Elena to help author an article explaining how the inukshuk represented the very best of Canada. Her article, entitled “Why the Inukshuk represents the heart of Canada was published on the Vancouver Sun op-ed pages on February 3, 2010.
Copper Mountain Mining (TSX:CUM)
In a recent publicity campaign for Copper Mountain Mining Corporation (TSX:CUM), a pitch to leading newspapers led to significant coverage, as well as an interview on the Business News Network (BNN).
The Globe & Mail included Copper Mountain in a story on B.C.’s economic future, the Vancouver Sun used the mine as the first example in a story on B.C.’s mining future and Business in Vancouver’s 100 Mile Investor had an article on the mine. BNN also interviewed CEO Jim O’Rourke. Global BC’s News Hour with Tony Parsons profiled the company as a leading part of a lengthy feature on BC’s resurgent mining industry. Copper Mountain clearly had a great story: our work involved leveraging that story into media coverage.