In today’s fast-paced business world, it is not enough to ensure products and services receive market attention. It is vital the corporate perspective be communicated strategically to position the company as an industry leader. Our communications programs in this area include speech writing and development, community relations programs, corporate donations, customer relations, investor communications, and image advertising aimed at fostering a position of strength and leadership within the company’s target markets.

Our staff have also had experience assisting corporations in changing their logo and company name, and in the strategic communications aspects associated with launching new companies and public services.

Every association, company or project encounters turbulence – problems and issues with customer, employee or stakeholder satisfaction that must be addressed if the organization is to operate at maximum effectiveness. Campbell & Company Strategies has experience in dealing with plant closures, downsizings, mergers and acquisitions, management changes and regulatory relationships.

These situations are often complex, dealing with short-term and long-term issues; they need to be managed from a long-range perspective to ensure the company’s reputation is protected during periods of potential strife. A strategically organized communications and media relations plan is an integral first step to managing the company’s reputation in these situations.

Advertising, printed brochures, newsletters, business cards, folders, letterheads and other materials represent the company’s products and services in situations in which the company’s employees may not be present. We work within the corporate budget to ensure the client’s promotional advertising delivers the best possible value for money, producing quality brochures, newsletters, advertisements, and other informational pieces. Our media buying experience gives us the knowledge to effectively manage the client’s advertising budget.

AGMs, investor briefings, speeches, sales presentations, television interviews and employee gatherings present the opportunity for senior management to convey key messages — not only about their company and its products but also about their ability to manage. Television interview practice and feedback on presentation styles provide executives with the assurance they are communicating with maximum effectiveness to key audiences. We can teach your spokespeople how to best represent the company’s interests.

Due to the leading-edge status of the exhibitors and world-class speakers who attend, trade shows and conferences provide excellent opportunities for the media to report on new industry developments. Exhibitors can leverage the thousands of dollars committed to a trade show by implementing a strategic plan of communications and product announcements to the trade media prior to the event.

All communications programs start with a solid foundation of research and strategic planning. After ensuring we have completed the required research to become knowledgeable about the client’s needs, a plan of action is developed to address the communications challenge or opportunity. The program is carefully reviewed with the client to ensure it will reach any specific marketing and communications objectives the company may have.

Information is power. It must be managed strategically to deliver maximum impact among key audiences. In today’s era of expanding information needs, financial analysts and investors require the timely receipt of factual, jargon-free information and analysis that will place the company and its products in context. We bring our business knowledge, extensive writing skills and client experience to the table to produce corporate brochures, annual reports, newsletters, investor bulletins, financial news releases and analytical reports. These written materials provide the information and, more importantly, the financial context through which investors can make informed investment decisions.

Corporate events present an opportunity to communicate with important groups and key audiences; they advance company interests in a public setting. In the past, our personnel have provided counsel and handled all details involved in organizing media and investor relations tours, company receptions, conferences, open houses, AGMs, store openings and other corporate gatherings. We have also worked closely with our clients to ensure all events they organize or sponsor are well-covered by the media.

Customer research is vital to ensuring that the correct information is being communicated to the right customers. Campbell & Company Strategies conducts customer surveys, interviews and focus groups, and organizes other kinds of more specialized market intelligence research, all designed to help clients clearly identify their marketplace opportunities.