In the run weeks prior to the 2010 Winter Olympics, Vancouver graphic designer Elena Rivera MacGregor received many questions from friends and colleagues on the inukshuk logo she designed for the Games and what it meant. We worked with Elena to help author an article explaining how the inukshuk represented the very best of Canada. Her article, entitled “Why the Inukshuk represents the heart of Canada was published on the Vancouver Sun op-ed pages on February 3, 2010.
